The seat company formerly known as Brice Seating has been rebranded as a product unit of TIMCO Aerosystems, TIMCO Aviation Services ("TIMCO") interiors engineering and manufacturing group. The move has been made to more clearly convey the full breadth of interiors capabilities and products provided by TIMCO Aerosystems.

Brice had operated as a part of the TIMCO family of companies since it was acquired in 2002. It recent years, it has gained recognition of its FeatherWeight™ line of light weight aircraft seats. The seating unit will continue to operate from its expanding facilities in California, as well as at new production facilities in North Carolina, near TIMCO's headquarters.

Rick Salanitri, President of TIMCO Aerosystems said, "Rebranding our seat unit will more closely align it with the rest of our growing interiors business, thereby removing an element of confusion that existed in the market. This name change will accentuate the consistent approach we have taken with all of our products through the use of innovative materials and engineering design to create the best passenger comfort while helping to reduce our customers' spend on fuel."